ScrewYouApple – Indiegogo Funding Campaign

March 16, 2013

ScrewYouApple - official Project Pix

Please support my  Indiegogo Funding Campaign for my second documentary “ScrewYouApple”!

ScrewYouApple – Indiegogo fund raising promo

Documentary ScrewYouApple – Director’s Summary

ScrewYouApple is a tiny Pentalobe screw-inspired film of action that plans to formally ask Apple to stop screwing customers & Think Different again! ScrewYouApple will explore Apple’s multi-billion dollar cash-generating machine (possibly including the powerful App store) and also document my journey to formally ask Apple to stop screwing customers and get Apple to return to the inspiring ideals set out in Apple’s iconic Think Different “The Crazy Ones” Ad campaign. In a creative manner for a documentary, I intend to use a Shareholder Proposal as defined by the US Securities Exchange Act of 1934 (specifically Rule 14a-8) to formally ask Apple to Think Different again!

Please support the making of ScrewYouApple by choosing a perk on the right of the screen to join us on this epic journey, to try to change the world for the better.

(NOTE: If you are in China & unable to access YouTube video link, please try Youku.com.)

ScrewYouApple – Director’s Statement

If the 1989 documentary “Roger & Me” could be simplistically summed up as a film about director Michael Moore pursuing General Motor CEO Roger Smith to confront him about GM’s harm to Flint, Michigan, then may be ScrewYouApple could also be simplistically summed up as a feature-length documentary about crowd funders & supporters of ScrewYouApple combining our voices to try toformally ask Apple senior executives and shareholders to stop screwing customers and to Think Different again.

The creative spark for ScrewYouApple came from the tiny Pentalobe screws inside a MacBook Pro (see picture). I wondered what design/engineering purposes would the five-pointed Pentalobe screws have in serving Apple or its customers? After doing some research (CNet & iFixit), I learned the tamper-resistant Pentalobe screws (now used in wide range of Apple devices including iPhones) are there to stop customers from performing simple upgrades/repairs like replacing a battery, etc (in a sense to “screw” the customers) so that Apple can make more money. These tiny screws can be viewed as tips of Apple icebergs floating on top a sea change.

Pentalobe Screw Y✿u Apple

With your support, ScrewYouApple will explore the Apple’s multi-billion cash-generating machine (possibly including the powerful App store) and also document my journey toformally ask Apple to stop screwing us (one possible question: stop the use of Pentalobe screws) and get Apple to Think Different again (returning to the inspiring ideals set out in “The Crazy Ones“). (more about “formally ask” in Q&A #2)

Specifically, ScrewYouApple will include a look at the changes/evolution happening in Apple from the 1997 Think Different days to the 2013 Apple of today holding billions of cash. And to reach out to “screwed” Apple customers/former fans to hear and collect some of their stories. By makingScrewYouApple a crowd-supported feature-length documentary, the film aims to transform our singular voices into something loud and clear enough for Apple to notice. The making of ScrewYouApple can be viewed as an example of Marshall McLuhan’s famous quote, “The Medium is the Message.” (more details in Q&A #3)

Please support the making of ScrewYouApple by choosing a perk on the right to join us on this epic journey, to try to change the world for the better. The film’s current target completion date will depend on when I can “formally ask” Apple but you will receive many updates and video clips to watch from me along our epic journey if the fixed-funding campaign goal is met by the deadline!

Thanks for your support in making this film possible,

Kempton Lam (director & producer)

P.S. I don’t hate Apple. In fact, you may be surprised by Q&A #1.

Kempton’s filmography

Leung Kwok-hung (nickname “Long Hair”)

In 2004, Kempton single-handedly directed, produced, shot, and edited his documentary directorial debut “Long Hair Revolution“. The 71 minutes Long Hair Revolution is a film about the then newly elected Hong Kong legislator Leung Kwok-hung (nickname “Long Hair”), a Che Guevara t-shirt wearing rebel/activist. In 2005, Long Hair Revolution world premiered at the Calgary International Film Festival.

In 2009, Long Hair Revolution was acquired by the Canadian government’s “Library and Archives Canada” permanent collection where it “collects and preserves Canada’s documentary heritage, and makes it accessible to all Canadians.

“Long Hair Revolution” (長毛革命) selected to be part of Library and Archives Canada collection

Questions & Answers

Q1) Do you hate Apple? Have you ever bought any Apple products? Read the rest of this entry »

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