Magazines’ iPad Editions

March 10, 2011

For the record.

Magazines’ iPad Editions Struggle to Keep Your Attention, New Study Finds – CP&B Now Using the Research to Develop Tablet Ad Formats

AdvertisingAge – Published: March 09, 2011

Readers have more trouble focusing on magazines’ iPad editions than publishers initially predicted, according to the latest study in a growing effort to figure out tablet computers.

“We thought that of course there’s a lot of activity going on on an iPad, when there’s so many things you can be doing — between email, Netflix, playing games, reading magazines — but they’re actually bouncing around a lot more than we thought,” said Megan Miller, research and development program director at Bonnier, which publishes titles including Popular Science, Field & Stream, Parenting and Ski.

“If you sit someone down with a magazine, within seconds they’re researching the products that they could buy,” Ms. Miller said. “If they see a snowboard in a snowboarding magazine, they’ll bounce over to Amazon to check the prices on it.” Read the rest of this entry »

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Jibbigo 英語/漢語 語音翻譯 iPad app review

March 6, 2011

iPad app review: Jibbigo English to Chinese translation - Pix 2

What is Jibbigo?

Jibbigo is a “speech-to-speech translation app for your mobile device. You talk in one language, it talks back in the other. […] No data charges required–just your voice. Jibbigo is available in eight different language pairs on iTunes and the Android Market.

Apple iPad app:  “Jibbigo ” (link to iTune)

Price: US$ 24.99

Star rating: 1.5 out of 5 stars

Read full review in my main blog. Here is the review video.


Cinematic iPad storytelling app review: “The Pedlar Lady of Gushing Cross”

August 9, 2010

Cinematic iPad storytelling app review: “The Pedlar Lady of Gushing Cross”

The Pedlar Lady of Gushing Cross” is a beautifully designed cinematic iPad storytelling app published by Moving Tales. Make sure you check out the enclosed promotional clip of the Pedlar Lady app so you can see some samples of the beautifully rendered images/animations.

Apple iPad app:  “The Pedlar Lady of Gushing Cross

Price: US$ 4.99

Star rating: 4.5 out of 5 stars

Pros:

* Beautifully and cinematically 3D rendered moving images that go along well with an engaging story. Matthew Talbot-Kelly, producer and director of the iPad app, is also a very experienced animator and you can totally tell from the stunning animations. Even the “cover” of the story app contains a 3D fly through to the Pedlar Lady’s house. (see clip)

* Beautifully recorded sound effects and narration.

* Users can also select the Spanish text and Spanish narration option. And the Spanish narration also sounds great. Potentially a great tool to teach children Spanish.

* The narration can be turned off so the story can be read by a parent or grandparent out loud with the sound effects playing in the background.

Cons:

I subtracted 0.5 star for the following:

* At the moment, the app doesn’t have interactive elements. Some of the pages (e.g. one page has many bottles hanging on the tree) are perfect candidates for adding interactive elements for user to touch/move and make sound or interact. (According to Moving Tales, this combination is technically not possible yet.)

* As part of this review, I discovered and reported a bug that stops the animations. Restarting the app may fix the problem, and rebooting the iPad should fix it. I’ve reported the conditions that can trigger this bug to Matthew, he has promised a bug fix and possibly some additional enhancements in the next update. (see my Skype video interview with Matthew, to be posted later).

[latest update from Matthew: a bug fixed version (v 1.01) was submitted to the app store last week, they are now waiting for Apple to approve it.]

[Aug 16, 2010 Update: version v 1.01 has been approved by Apple. The above identified bug has been fixed. Added new sound effects. Improved application stability.]

Recommendation:

Highly recommended. Great experience for much less than the price of almost all children books. Moving Tales, a Gibson BC based Canadian company, has done a wonderful job in creating a Cinematic iPad storytelling app for all to enjoy. Of local interest, the iPad app programming for the Pedlar Lady is done by a Calgary based programmer.

The official site of Moving Tales says it well, “How does Moving Tales bring stories to life?

  • sophisticated 3D animation on every page
  • original music, voice over and sound effects
  • animate the text using the iPad’s accelerometer
  • Cover Flow-like navigation
  • page swipe or tap for page turning
  • auto page turning option
  • sound effects only sound option
  • compelling narrative
  • randomly selected alternate views and extras to ensure no two viewings alike
  • sophisticated and dynamic typographic layout
  • evocative poetic language
  • Spanish option—choose to hear and display the story in Spanish as well as English”