Magazines’ iPad Editions

March 10, 2011

For the record.

Magazines’ iPad Editions Struggle to Keep Your Attention, New Study Finds – CP&B Now Using the Research to Develop Tablet Ad Formats

AdvertisingAge – Published: March 09, 2011

Readers have more trouble focusing on magazines’ iPad editions than publishers initially predicted, according to the latest study in a growing effort to figure out tablet computers.

“We thought that of course there’s a lot of activity going on on an iPad, when there’s so many things you can be doing — between email, Netflix, playing games, reading magazines — but they’re actually bouncing around a lot more than we thought,” said Megan Miller, research and development program director at Bonnier, which publishes titles including Popular Science, Field & Stream, Parenting and Ski.

“If you sit someone down with a magazine, within seconds they’re researching the products that they could buy,” Ms. Miller said. “If they see a snowboard in a snowboarding magazine, they’ll bounce over to Amazon to check the prices on it.” Read the rest of this entry »

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畢明=易明+創意+明智+明理

April 2, 2010

我最近發現了一位非常有趣和有見地的香港廣告經理,他在蘋果日報和博客的筆名是”畢明“。多謝畢明與讀者分享以下的 YouTube短片。

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Message on a fly! This one is super cool! Apparently the string holding the message to the fly is made of biodegradable material! [HT Bud]

What a slick BBC Winter Olympics ad! Very creative. [HT Bud]

This is an AXE ad so if you want political correctness, this one is NOT for you! :) [HT Bud]

A cute AmEx ad (but I think my lowly “free with cash back” VISA card has the same advantages)! [HT Bud]

Here is something from Bud’s blog, “畢明 ‧所以‧廣告 – Life is too short”

“做廣告,受薪胡思亂想;戲痴,傻+癲的,在各大報章愛恨電影;多元字作,專欄通通畢氏腦作。相信磊落、就快樂。 奉行 Stay Hungry, Stay Foolish, Work hard, Play HarDer!!! “

A great entry re “80後的廣告“, very insightful observations and comments.


Evian Roller Babies

July 21, 2009

Evian Roller Babies via Adage. See their multiple creative iterations here.