Dick de Rijk, creator of the international sensation Deal or No Deal, attended 2010 Banff World TV Festival and I interviewed him to talk about the inspiration and process of how he created the successful TV format Deal or No Deal. Dick and I also chatted about the different international versions of the show including the Italian version and the highly rated Hong Kong version of Deal or No Deal known as “一擲千金” where the models were prominently featured on TVB’s website.
Here is my video interview with Dick de Rijk, creator of “Deal or No Deal“.
The following is Dick’s bio at Banff.
Dick de Rijk
Deal or No Deal
After working as a creative executive in the advertising and gaming industries, Dick partnered in 1999 with Joop van den Ende, creating some instant TV-successes in Holland. A year later he formed a creative team with John de Mol specializing in “global TV-formats”. In 2004, de Rijk signed an exclusive partnership with Endemol International that resulted in numerous worldwide format successes. In 2007, three of Endemol’s top-5 format properties were created by de Rijk, including their number one blockbuster – on air in some 150 countries – Deal Or No Deal. Under his new alliance with ProSiebenSat.1, Dick will be based out his offices in Hilversum, Netherlands.