畢明=易明+創意+明智+明理

我最近發現了一位非常有趣和有見地的香港廣告經理,他在蘋果日報和博客的筆名是”畢明“。多謝畢明與讀者分享以下的 YouTube短片。

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Message on a fly! This one is super cool! Apparently the string holding the message to the fly is made of biodegradable material! [HT Bud]

What a slick BBC Winter Olympics ad! Very creative. [HT Bud]

This is an AXE ad so if you want political correctness, this one is NOT for you! :) [HT Bud]

A cute AmEx ad (but I think my lowly “free with cash back” VISA card has the same advantages)! [HT Bud]

Here is something from Bud’s blog, “畢明 ‧所以‧廣告 – Life is too short”

“做廣告,受薪胡思亂想;戲痴,傻+癲的,在各大報章愛恨電影;多元字作,專欄通通畢氏腦作。相信磊落、就快樂。 奉行 Stay Hungry, Stay Foolish, Work hard, Play HarDer!!! “

A great entry re “80後的廣告“, very insightful observations and comments.

4 Responses to 畢明=易明+創意+明智+明理

  1. ECHO says:

    Oh!!!I like your sharing !
    can’t agree with you anymore畢明is a good ad manager!

  2. kempton says:

    Glad you enjoy the sharing. 畢明 is very insightful in his/her articles and his/her ads taste. Would love to see something she/he works on to see her/his abilities and talents.

    If you know any articles mentioning her/his creations, please let me know. Although I doubt it though, since it is a sure way to give away the identity.

    P.S. Well, since 畢明 is a pen name, I figure it is fair to use the “his/her”. As a man, I should avoid the world is run by men.

  3. JM says:

    Hi, want to let you know that Bud is now the
    壹傳媒管理服務有限公司集團執行創作總監、《蘋果日報》首席市務總監.

    Super brilliant! Bud had also publish few books.

  4. kempton says:

    Thanks for the info JM. A friend and I were chatting about Bud too (and got essentially the same info). Mind you, I didn’t know she wrote a few books too, so have to check those out.

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