I can’t believe thats the free gifts you get from watching a movie in HK!
The following is part of what I left (with modification) as a comment and worth reposting here,
Why do they give 衛生巾 when you buy movie tickets?
Well, may be it is because most ladies’ reactions in HK is “立即擲入袋中”? :) Instead of immediately complain about it and refuse to take it?
On a serious note,
1) because no one complains to theatre management or the book sellers at 書展. So the “gift givers” keep up with these kind of promotion campaigns.
2) because the post-campaign sales data must support the effectiveness of this kind of promotion.
3) and because we are talking about it here. And amongst friends, the ladies may even mention the brand names, so this is very effective word-of-mouth advertising/promo-campaign that we are talking about here. Which is why they (the “gift givers”/advertisers) keep using this kind of campaigns.