From AdAge “China’s ‘Ugly Betty’ Is One Long Product Placement” (includes an insightful video interview) (emphasis added). Very funny video, worth a watch.
NEW YORK (AdAge.com) — As it goes into its third season as a smash TV hit across the mainland, the Chinese version of “Ugly Betty” is also pioneering new levels of product-placement clutter. The show is set in an advertising agency rather than a fashion magazine, which enables the program to focus on all manner of products and their attributes. Mateo Eaton, who heads the branded-content division of Mindshare North Asia, acknowledged that the dense placements are a bit over the top, but advertisers — and the TV producers they’re paying — aren’t complaining at all.