Interesting to see HSBC created a program to brand itself at 40 airports worldwide including Vancouver (CYVR), Toronto (CYYZ), Heathrow (EGLL), and Narita (RJAA). I like the idea and the exposure this campaign will give HSBC. Nice job in giving us the impression that it is “the world’s local bank“.
As an aside, I think HSBC can be considered as one of the first banks that come clean about its mortgage loan problems as I blogged in Feb 2007 and they seemed to be willing to work with their suffering customers as I blogged in July 2008. It will be interesting to see what kind of results HSBC will report in early March, 2009.
Again, nice campaign to project the image of “the world’s local bank“.
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